Hear about how we work from some of our employees.
Marketing
Creating campaigns to connect with new and existing customers
At ScottishPower there’s more to marketing than meets the eye. We’re involved in everything from creating high profile national TV campaigns to developing our consumer website www.scottishpower.co.uk and devising activities to ensure that our most valuable customers stay loyal. Responsible for delivering consistent, interesting, innovative and relevant communications, we work across all customer touch points and channels, including TV, radio, outdoor, PR, Direct Marketing and online.
No two days are ever the same as we also maintain our competitive edge by delivering pricing strategies and developing new energy products and propositions to meet changing customer needs and market conditions.
Our responsibilities
As well as promoting our many benefits and an engaging corporate brand, we also keep a very close eye on the activities of our competitors and facilitate customer surveys to tell us how customers rate their ScottishPower experience. This includes commissioning, interpreting and communicating ‘Voice of the Customer’, ‘Voice of the Business’ and competitor research. These activities enable us to drive improvements and develop strategies to maximise customer value, drive the retention of high value customers and set the pace in a constantly-changing market.
Major challenges
In a world where energy costs fluctuate and there are strong regulatory and political pressures, against the backdrop of today’s unstable economic climate – the need for effective campaign planning, reporting and analysis is more important than ever. It will enable us to continue to innovate, target the right audience with the right message and develop new energy products and propositions to meet changing customer needs.
Careers in Marketing
At ScottishPower we offer a diverse range of Marketing jobs including Product Managers, Pricing Managers, Market Research Managers and Data & Analysis Managers.
Marketing Locations
The Marketing Team is based in Cathcart, Glasgow.
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Supplier Obligation Delivery Manager
Related Links
There’s much more to ScottishPower than first meets the eye.
Find out about our recruitment process and how you can apply.